One of my friends who recently launched a product, held a User Group Event recently. It was the first such event I attended. I was very much interested in learning so that when ebdex runs its User Conferences/Seminars, we have an appreciation from the "attendees" point of view. List below is what I took home::
Make sure attendees are comfortable as much as possible.
- This does not mean you have to provide executive seats, but ensure attendees are not under any pressure to "buy".
- Make sure the event does not turn into an "Amway" style pushy sale event.
- Remember, a soft sale is much better than a hard sale.
- Not every attendee will want to buy your product.
- People like to "buy" and hate being "sold to"
- If your intention is to sell your product at the end, make sure you qualify attendees as prospective buyers before inviting.
- If a presentation is given, make sure all attendees can easily see the screen.
- If you have a choice of a Board Room vs. Presentation Suite, choose the Presentation Suite, provided its affordable and cost effective.
- This will allow them to stretch their legs and give opportunity to have breaks for networking from time to time.
- If its going to take 3 to 4 hours, let the attendees know in advance.
- Stick to a programme – get someone else to chair the session
- Remember, some of the attendees are there to help you improve your product with comments and feedback, when they could have easily spent that time improving their own businesses, etc!
- Appreciate that attendees are not there simply to eat your food and drink your wine.
- Attendees have volunteered their time and therefore one must respect that.
- Make sure you have control of your team.
- Don’t let one person in your team spoil the event.
- If possible, have a clear way to identify (coloured sticker) who is in your team and who is not
- Make sure its an interactive session.
- Make sure it is fun (as much as possible without loosing focus)
Most of above are "soft" issues. But they do matter from attendee’s perspective.
Tags: User Conference