I just read an excellent article by Stowe Boyd about going solo and making a success out of it. And blogging is at the core of his success story. He split his time equally into (yes 1/3rd for each):
- Doing the work
- Marketing and networking
- Prospecting, contracts and cash flow
It makes sense, doesn’t it? Most of us do not fully appreciate the time and effort that goes to last two items. It makes one appreciate how little time is in fact spent on value creation (doing the work). What if we can somehow reduce the last two and increase first one. Would that not make the whole economy more prosperous. But by doing that, do we sacrifice the sales pipeline when the current works dries up?