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Who has been most active in terms of marketing this month?

I just had a quick glance at key players in the EIPP (specially those who are considered to have models similar to ebdex) space including those who integrate with accounts payable systems. To my disappointment, Accountis, Causeway Technologies, Burns e-Commerce Solutions, and Tradocs have no news to share this month. How sad is this? These are companies with revenues, customers and history. Yet we all complain about lack of customer awareness.

OB10 managed to get just one story out. Congratulations! (yes I am being sarcastic!)

But the story with Version One is completely different. Look at the amount of marketing they have done.

Version One Ltd:

Do I need to tell these companies how important marketing is? Ok. I know at least one of the above companies have a very low marketing budget, but you can use free media such as blogging to your advantage. You just need to be bit more creative.

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  • icanc666

    As of Jan 07 DSGI (Dixons International Sourcing) & Tradocs part Company! DSGI no longer use Tradocs for International sourcing. This leaves Tradocs with only 2 customers that actively use their system.

    Interesting isn’t it?

  • icanc666

    As of Jan 07 DSGI (Dixons International Sourcing) & Tradocs part Company! DSGI no longer use Tradocs for International sourcing. This leaves Tradocs with only 2 customers that actively use their system.

    Interesting isn’t it?

  • I never ever managed to get to know Tradocs. Wonder what went wrong? Usually this is down to funding (and all other issues arising as a result). The industry has left many dead bodies over the years, Manoj

  • I never ever managed to get to know Tradocs. Wonder what went wrong? Usually this is down to funding (and all other issues arising as a result). The industry has left many dead bodies over the years, Manoj