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Rationale for TwiCRM

My analysis of Twitter is:

  • It is the best tool after e-mail (and ofcourse after edocr.com)
  • Twitter is here to stay for a while, and have a good chance of being bigger and more influential than Facebook, YouTube, etc, especially from a business perspective

I have lately been frustrated by:

  • Inability to build a holistic view of each of my Twitterers
  • Inability to track tweets exchanged with each of my Twitterers
  • Inability to set a strategy and actions for each Twitterer, both from NS20 and edocr perspectives
  • Inability to view full details of each of my Twitterer on an spreadsheet like view
  • Inability to manage multiple Twitter accounts with respect to my Twitterers
  • Inability to target each, groups of or all of my Twitterers with relevant marketing messages

For most of you, it is not a surprise that I use Twitter exclusively for business. I am not on Twitter just because it is cool or trendy. Therefore, I need a tool that could help me structure my Twitter time as well as analyse my Twitter spend.

I see the first cut of TwiCRM as:

  • A list of my Twitterers in spreadsheet like format showing Twitter name, location, about me (i.e. about them), URL, etc with new fields added for tracking various parameters
  • Once this is up and running, we can then start exploring how it could be developed in to a holistic CRM package.

I prefer taking incremental steps instead of blue sky thinking (used to be!). That’s how edocr was setup. ebdex, my first startup was blue-sky thinking. If anyone is interested in following this further, please add a comment with twitter username.

Hope there would be sufficient interest to pursue this further.

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  • Being able to export data out into CSV/Excel through the API is pretty simple, but integration into established CRM products or building a further product up around it could be an interesting challenge.

    From my perspective I have a range of family, friends, clients, customers, potential customers and business partners following me. The only way I’ve found how to manage that is by using multiple accounts. How you can more easily direct activity to those groups from within one account is something that Twitter right now doesn’t really make possible.

    identi.ca on the other hand has groups which lend themselves more to where you’re headed, but identi.ca isn’t twitter, so until twitter “catch up”, it could be tough to do everything you want.

    @paul_robinson or @vagueware

  • Being able to export data out into CSV/Excel through the API is pretty simple, but integration into established CRM products or building a further product up around it could be an interesting challenge.

    From my perspective I have a range of family, friends, clients, customers, potential customers and business partners following me. The only way I’ve found how to manage that is by using multiple accounts. How you can more easily direct activity to those groups from within one account is something that Twitter right now doesn’t really make possible.

    identi.ca on the other hand has groups which lend themselves more to where you’re headed, but identi.ca isn’t twitter, so until twitter “catch up”, it could be tough to do everything you want.

    @paul_robinson or @vagueware

  • Admin

    Thanks Paul. Hence starting with a simple task of seen Twitter community on spreadsheet like view, and then developing into a mini CRM. Then integrating with established CRM products could be looked at. Personally, I prefer incremental steps.

  • Admin

    Thanks Paul. Hence starting with a simple task of seen Twitter community on spreadsheet like view, and then developing into a mini CRM. Then integrating with established CRM products could be looked at. Personally, I prefer incremental steps.

  • 45y4y5

    congratulations. you have just invented https://cotweet.com/

  • 45y4y5

    congratulations. you have just invented https://cotweet.com/

  • Chanaka Jayawardhena

    Hi Manoj
    I am too rather interested in how twitter is going to develop in the coming months and years. You raise a bunch of interesting questions and observations. I am approaching all this from a different perspective to you – an academic one. Would really like to explore this further to see whether both of us can benefit.
    Chanaka
    Username: ChanakaJ

  • Chanaka Jayawardhena

    Hi Manoj
    I am too rather interested in how twitter is going to develop in the coming months and years. You raise a bunch of interesting questions and observations. I am approaching all this from a different perspective to you – an academic one. Would really like to explore this further to see whether both of us can benefit.
    Chanaka
    Username: ChanakaJ

  • Admin

    Thanks Chanaka.

    I can now confirm we had the first cut developed and working, which is not ready for release yet as it only took my partner two hours or so put together.

  • Admin

    Thanks Chanaka.

    I can now confirm we had the first cut developed and working, which is not ready for release yet as it only took my partner two hours or so put together.