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Day: December 22, 2009

Options for charging for leads – fixed or per lead basis

Since the soft launch of edocr.com in Oct 2007, we have been delivering value to our users and customers. The value delivered right now can be categorised into “exposure” leading to “prospects contacting you”. We are now entering a phase where our customers will have the opportunity to access “leads”, delivering further value. We now need to figure out the best way to commercialise the new value addition, “leads”. The two options available are: 1. Charge per lead 2. Charge a fixed fee I am a great believer of simplicity and keeping all things as simple as possible. Charging a…

Payment Solutions beyond paypal and others

I have a problem, both as a buyer and seller on payments using credit cards. I am convinced this problem is not unique to me. As a buyer – mailchimp as an example My HSBC credit card was recently cancelled due to two fraudulent transactions in the US. While I am waiting for a replacement card, my subscription to mailchimp has been halted. This causes a number of difficulties: 1. I cannot use the service to communicate with edocr user and customer base through monthly newsletter. 2. I could use my personal credit card, but this becomes a menace from…