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Day: February 10, 2010

Rebranding – Budget vs no budget, freedom vs. constraints

Published by ManojRanaweera on February 10, 2010

It is no surprise to my regular readers that Northern StartUp 2.0 is currently going through a rebranding and repositioning exercise. Whilst there is a lot to talk about why this is taking place, I thought of highlighting few discussions I had on Twitter about rebranding and repositioning with an international software house which has also gone through a rebranding exercise recently. Here is my situation: no budget but total freedom. Here is the situation of the software house: large budget (assumption) but constraints due to history and stakeholders. With my total freedom, and given I am lazy (or clever,…

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Never ending wordpress theme changing

Published by ManojRanaweera on February 10, 2010

Since I restarted blogging few months back, I have been looking for the ultimate wordpress theme. I must have changed themes more than I have blogged during this short period. To my surprise, I came across a theme today titled “Smells like Facebook” by Ainun Nazieb. Strangely, I find it intriguing and satisfying. Perhaps its the familiarity. But it sure will confuse few people when they come across it for the first time! Let’s hope this theme will last longer than the last dozen or so I experimented with.