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Day: February 17, 2010

Value Chains – which component provides the biggest value?

As I just tweeted, working out the route to market is easy, working out the optimum pricing strategy is harder. As we move forward with LC&SFI (Lead Capture and Salesforce.com Integration) project, I am debating about which part of our value chain has the biggest pricing opportunity? Perhaps you could help me find the answer! Our value chain: Exposure through edocr.com – edocr Essential is currently priced at £250 per annum (experience shows this is considered too low) Lead Capture within edocr.com – launch planned for 1st April Download sales leads from edocr.com – launch planned for 1st April Make…

Pricing right for sales lead integration with salesforce.com

Few weeks ago, I wrote about possible ways to integrate with Salesforce.com. The options explored included: Traditional web-to-lead forms API, especially as edocr.com is based on OAuth and salesforce.com now has OAuth capability App Exchange Since then, after much dialogue with salesforce.com employees, customers and partners, we have come to the conclusion, that App Exchange is the way forward for edocr.com. Having prepared edocr.com for lead capture over the last three months, we are now ready to start the integration work. Whilst the development team is busy with integration, I would like to share my thoughts on how we would…