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Month: December 2010

Business Plan #2 – The Team

Many investors will bet on the team than the product or the market opportunity. So what is the ideal startup team? According to Mark Suster, its 5 software engineers and a CEO. But edocr.com is now 3 years old, yet it has no full-time employees. What it has is a team, made up of freelancers and contractors. This arrangement has helped us to bootstrap, but we now need a major rethink on how we can grow as a business, in terms of market share, revenues, product and people. In terms of writing the business plan for edocr.com, I have chosen…

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Business plan #1 – Starting point

There are many ways to write a business plan. But how do you start the process? You could start by thinking of: Product – Where would you like to see the product in 18 months? Sales – How much revenues would you like to generate in 5 years time? Market – How much market share can you grab in 5 years? Capital – How much capital would you need to get to traction and subsequent break-even? All of the above, will get you start thinking. The overall plan will cover all of above, as you start developing a detailed plan…

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Nightmare of segmenting Techcelerate, CapsuleCRM and Mailchimp Databases whilst keeping them cleaned and in sync

How do you segment multiple databases, keep them clean and in sync? If you know an easy way, please do let me know. Techcelerate maintains 3 vital databases among many for operational management. These being: 1. Techelerate.org (Drupal 5) with 1893 community profiles used predominantly for event registration 2. Mailchimp for weekly newsletter with 1844 profiles. 49 profiles seems to be missing. 3. Capsule for sales conversion and membership renewal management. Unfortunately, Capsule does not easily display total number of profiles held. Mailchimp automatically updates when a new profile is created on Techcelerate website, which makes life lot easier. Unfortunately,…

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