It’s not everyday that southern tech companies run sales oriented events in Manchester. I was glad that I signed up to attend NewVoiceMedia’s CloudFest event at Manchester City Football Club.
I asked for one advice from each of the panel member.
- Fergus Gloster, Non Executive Director, NewVoiceMedia: Only hire sales staff after proving the value proposition and the sales process.
- Maria McMenamin, Sales Manager, Emerging & SMB UK, Salesforce: Tap into the Salesforce network by listing on the AppExchange.
- Basil Choudhry, Head of Marketing, EPOS Now: It does not matter if all the questions are not answered. Get out there and sell.
Context to the advice is that UnifiedVU is a new company, currently in the process of commercialisation.
It was good to catch up with Salesforce development celebrity Phil Walton after a long time, and listen to a sales master class delivered by veteran Fergus Gloster, who helped built sales teams for Salesforce and Marketo in UK & Ireland. Maria McMenamin shared how Salesforce uses its own product to manage the sales process and achieve continuous growth. Basil Choudhry had an awesome story to share. EPOS Now hit a wall which helped them to appreciate the value of good systems and processes. Very candid and passionate story!