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Day: August 4, 2016

UnifiedVU Progress Update

UnifiedVU Progress Update

Published by Manoj Ranaweera on August 4, 2016

Just a quick update on progress of my latest tech startup, UnifiedVU (this is more of a note to myself than anything else): The Pre-Start: 2014 Nov – Idea agreed with Phil Brown and left Causeway/Livestax 2014 Dec – Company incorporated Break 2015 Jan – Approached by Accusoft to acquire edocr. Focus shift to edocr 2015 Mar – Deal done. Only team member seconded to edocr/Accusoft. Development comes to a stop immediately Re-Start 2015 July – re-grouped and extend the team to 3 2015 Q4 – Customer development, both SMBs and enterprise, whilst product development is progressing. 2016 Jan –…

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Knowing when to stop selling – not Mr. NP

Knowing when to stop selling – not Mr. NP

Published by Manoj Ranaweera on August 4, 2016

NP is known as a clever chap who has helped a number of tech companies grow. So I was eager to listen to his webinar yesterday to learn few marketing tips. He didn’t disappoint me. He came up with 5 points with new jargon, only an American would, but putting the terminology aside, they were good. Here goes: Lead magnate, e.g give them a white paper Trip wire, e.g. micro commitments Core offer Profit maximiser, e.g. upsell, cross sell, etc Automation All makes perfect sense. He sent a pre-video before the event, which spoke of the same, but during the webinar, the…

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