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Tag: branding

Idiot’s guide to setting up a business – Part 2: selecting a name

Idiot’s guide to setting up a business – Part 2: selecting a name

Published by Manoj Ranaweera on December 13, 2014

Selecting a business name is not as easy as you think. Brainstorm Within your team. Don’t forget to leverage your network. Read the story about how I crowdsourced UnifiedVU. You may also want to tap into some of the new services which help you generate alternative names, e.g. Naminum. Check availability of company on companies house website. Grab the url. If you went for an exotic Top Level Domain (TLD), grab the .com if available. Don’t bother with all other domains, unless you want to burn your startup cash. Grab the Twitter handle. You cannot create a company page on LinkedIn…

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Why am I rebranding Northern StartUp 2.0?

Published by ManojRanaweera on February 11, 2010

Northern StartUp 2.0 has come a long way since our humble start in November 2006. Whilst I enjoy running it, it has strained my resources heavily. Unless something is done, it’s sustainability is questionable in the medium to long run. So here are my reasons for repositioning: 1. It must generate income to compensate effort. 2. Lacks the collaboration between new and established technology companies: – Customers of early technology products are technology companies – Opportunities in joint ventures – Opportunities in acquisitions 3. It does not provide a mechanism for southern and overseas tech companies to break into the…

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Rebranding – Budget vs no budget, freedom vs. constraints

Published by ManojRanaweera on February 10, 2010

It is no surprise to my regular readers that Northern StartUp 2.0 is currently going through a rebranding and repositioning exercise. Whilst there is a lot to talk about why this is taking place, I thought of highlighting few discussions I had on Twitter about rebranding and repositioning with an international software house which has also gone through a rebranding exercise recently. Here is my situation: no budget but total freedom. Here is the situation of the software house: large budget (assumption) but constraints due to history and stakeholders. With my total freedom, and given I am lazy (or clever,…

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