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Tag: Salesforce

Analysis of’s growth – Key is marketing & sales spent

Whilst mapping out the strategy for Livestax, I spent few hours analysing the growth of, the most inspiring tech company right now. The spreadsheet can be accessed here. As you can see from the graph, has achieved phenomenal growth since its inception in 1999. filed for IPO in 2004, and a decent summary can be found on David Cumming’s blog. Whilst there are many factors to’s success, what stands out for me is nothing other than their marketing and sales spent. has spent a staggering $1.5 billion in its first 10 years to generate over $1bn in…