Day: July 23, 2007

All of us are in business (with respect to B2B) to provide a product and/or service to satisfy a business need and in most cases to relieve a pain suffered by a business customer. In doing so, we all have two broader options that could be followed, these being: Provide a solution combining product and/or services to meet the customer need near to 100%. Offer a standard product and/or services with minimum or near zero customisation. The above two approaches attract many different challenges for the supplying organisation. Fully Customised Offering: Your ability to standardise your offering becomes a near impossibility.…