Strategy for maintaining multiple calendars

Life was easier when you had only one calendar to deal with. If you are like me, then you have made your life difficult by having too many unconnected calendars, causing misery! Here are a list of my calendars: iCal (MacBook) Google iPhone Salesforce.com Tungle.com I have added Tungle.com today, so that others who want […]

Value Chains – which component provides the biggest value?

As I just tweeted, working out the route to market is easy, working out the optimum pricing strategy is harder. As we move forward with LC&SFI (Lead Capture and Salesforce.com Integration) project, I am debating about which part of our value chain has the biggest pricing opportunity? Perhaps you could help me find the answer! […]

Pricing right for sales lead integration with salesforce.com

Few weeks ago, I wrote about possible ways to integrate with Salesforce.com. The options explored included: Traditional web-to-lead forms API, especially as edocr.com is based on OAuth and salesforce.com now has OAuth capability App Exchange Since then, after much dialogue with salesforce.com employees, customers and partners, we have come to the conclusion, that App Exchange […]

Why am I rebranding Northern StartUp 2.0?

Northern StartUp 2.0 has come a long way since our humble start in November 2006. Whilst I enjoy running it, it has strained my resources heavily. Unless something is done, it’s sustainability is questionable in the medium to long run. So here are my reasons for repositioning: 1. It must generate income to compensate effort. […]

Rebranding – Budget vs no budget, freedom vs. constraints

It is no surprise to my regular readers that Northern StartUp 2.0 is currently going through a rebranding and repositioning exercise. Whilst there is a lot to talk about why this is taking place, I thought of highlighting few discussions I had on Twitter about rebranding and repositioning with an international software house which has […]

Never ending wordpress theme changing

Since I restarted blogging few months back, I have been looking for the ultimate wordpress theme. I must have changed themes more than I have blogged during this short period. To my surprise, I came across a theme today titled “Smells like Facebook” by Ainun Nazieb. Strangely, I find it intriguing and satisfying. Perhaps its […]