Almost every company on the planet now has a website to promote their business, whether you a one man band or a multinational company. Once you have a basic website with pages and posts, the job does not simply stop there. You can make your website work really hard for your business. Here is a list of things you might consider:
- Basic Web Analytics – displays number of visitors, page views, most popular pages, growth of these over different time periods and whole host of parameters.
- SEO – keywords that allow people to find you.
- Advanced analytics – identify who the visitors are, what pages they visited and more.
- Social Share – make it easy to share pages and posts with tracking
- Chat – chat with the team, analytics, visitor identification and more.
- Pop ups to capture leads.
- Subscribe to blog.
- Phone us – phone analytics.
- Download/embed white papers – all the analytics and lead capture.
- Embed videos – tracking.
- Landing pages – special pages driving traffic and based around campaigns.
- Automation – sequence of emails to nurture those who fill forms, download documents, etc.
- Capture revisits and identify stage in buyer cycle, as well as if they are existing customers.
- Unify with rest of your business software.
- Heap Maps to improve design and engagement.
- A/B Testing to improve engagement.
- Personalisation so that what you see is aligned with your interests.
- Schedule a meeting, demo or a call.
- Claim your business on Google and others.
- Build basic G+ site to appear on right hand side next to search.
- Use webmaster tools to submit to index and use data highlighter to enhance your search results.
- Multi language support
- Content Delivery Network (CDN) support.
- Alerts when the site goes down
Please add in comments anything I’ve missed.
Contributors: Sam Sethi, James Blessing, Dennis Howlett, Tim Langley, Saadia Choudry, Simon Wharton.