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SAP Business ByDesign – Extract from ZDNet’s Dennis Howlett

Since attending the Softworld, I have been wanting to know more about SAP Business ByDesign. There is an excellent post by Dennis Howlett at ZDnet you ought to read. The following is an extract from this post.

“SAP’s critics ridicule its late entry into the cloud arena. If what I am seeing represents the company’s response then its critics need to re-assess their thinking. The Business ByDesign group is now starting to build momentum. SAP shared some of its marketing strategy with me and while I have reservations, it is at last moving in the right direction. Critically, BYD marketing is being corralled into a broader on-demand/cloud marketing strategy that is divorced from Business Suite activities. This clears up many of the confusing dotted line responsibilities that mired the company in painfully slow decision making. Most important, the key budget holders are people that have fresh ideas and can execute upon them. A simple example comes in the way SAP is making contracts far easier to understand.

In an SAP Mentor session designed to throw open questions about how SAP addresses and develops the channel, I was impressed by the way SAP is committing to making it as easy as possible to become a BYD partner. In doing so, SAP committed to having clear guidance in place by the end of the year. The all important cost question came up and here, SAP was open about how it is attempting to come up with a model that both satisfies its internal revenue recognition policies while not killing the channel with outrageous sign on fees. There is much more to come on this but the important difference is that SAP has finally got some clarity into its thinking and direction. Based on past meeting conversations, I sense those who have been interested but hesitant now feel more comfortable going forward.”

I have also embedded the video below from the same post on SAP on EC2 AWS by CapGemini

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