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Category: CRMthis

Intersection between marketing and sales

The intersection between marketing and sales is a fascinating area, which touches almost all organisations, whether they are small or large. At a very simplistic level, marketing is about promotion. It is about letting the world know that you exists, and your products and services can be trusted to solve a problem. Of course there is lot more to marketing than product and service promotion, but that is for discussion on another day. (image from On the other hand, sales is a process you adopt to convert identified targets into revenue paying customers. Without sales, you have no business.…