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Are partnerships a good way to scale a SaaS business?

Answer by Manoj Ranaweera: In Q4 2011, we made a strategic decision to take a partner lead approach, as we struggled to connect our product/service with existing business processes. We went live with Buffer (Buffer your documents for increased productivity) in Dec 2011 followed by Zendesk (Enrich Zendesk customer service with centralised documents) in March 2012 and ended 2012 with 14 product integrations, some of which were build by vendors and others by third parties such as Cloud services and software from Cazoomi In most cases, selection of SaaS apps for integrations were based on our use of the complementary…