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Tag: positioning

Why am I rebranding Northern StartUp 2.0?

Published by ManojRanaweera on February 11, 2010

Northern StartUp 2.0 has come a long way since our humble start in November 2006. Whilst I enjoy running it, it has strained my resources heavily. Unless something is done, it’s sustainability is questionable in the medium to long run. So here are my reasons for repositioning: 1. It must generate income to compensate effort. 2. Lacks the collaboration between new and established technology companies: – Customers of early technology products are technology companies – Opportunities in joint ventures – Opportunities in acquisitions 3. It does not provide a mechanism for southern and overseas tech companies to break into the…

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Rebranding – Budget vs no budget, freedom vs. constraints

Published by ManojRanaweera on February 10, 2010

It is no surprise to my regular readers that Northern StartUp 2.0 is currently going through a rebranding and repositioning exercise. Whilst there is a lot to talk about why this is taking place, I thought of highlighting few discussions I had on Twitter about rebranding and repositioning with an international software house which has also gone through a rebranding exercise recently. Here is my situation: no budget but total freedom. Here is the situation of the software house: large budget (assumption) but constraints due to history and stakeholders. With my total freedom, and given I am lazy (or clever,…

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