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Tag: sales lead generation

The Wrong Pricing – Missed Opportunities

As edocr.com continues to grow, it has become essential for us to adopt the right tools that will make our lives operationally little bit easier. Now is the time for us to leave spreadsheets and move on to products that will bring structure to a very chaotic environment. Two tools will be key to this strategy of operational simplification. Customer Relationship Management (CRM) We have adopted Contact Manager from Salesforce.com, which is affordable and versatile enough for our needs. And we know that as edocr.com grows, we have a path for increasing the CRM functionality to match with our future…

Options for charging for leads – fixed or per lead basis

Since the soft launch of edocr.com in Oct 2007, we have been delivering value to our users and customers. The value delivered right now can be categorised into “exposure” leading to “prospects contacting you”. We are now entering a phase where our customers will have the opportunity to access “leads”, delivering further value. We now need to figure out the best way to commercialise the new value addition, “leads”. The two options available are: 1. Charge per lead 2. Charge a fixed fee I am a great believer of simplicity and keeping all things as simple as possible. Charging a…