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Tag: value addition

Options for charging for leads – fixed or per lead basis

Since the soft launch of in Oct 2007, we have been delivering value to our users and customers. The value delivered right now can be categorised into “exposure” leading to “prospects contacting you”. We are now entering a phase where our customers will have the opportunity to access “leads”, delivering further value. We now need to figure out the best way to commercialise the new value addition, “leads”. The two options available are: 1. Charge per lead 2. Charge a fixed fee I am a great believer of simplicity and keeping all things as simple as possible. Charging a…