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Day: January 12, 2013

What happens in the background when a user signs up for a SaaS product?

Answer by Manoj Ranaweera: You might see some services create a subdomain and others will not. But in most cases, everything runs from a single database which may or may not be distributed. We run our service from a single database with x hourly backups. Services which are considered mission critical might have much more stringent criteria both in terms of provisioning and backups. As far as I understand our own infrastructure, we create a number of database entries when a new user sign ups, and start to consume functionality. We also track every action, and provide analytics based on…

What are 10 marketing strategies for a cash-strapped SaaS company?

Answer by Manoj Ranaweera: Its good to notice that you are connecting with existing brands such as CC and Mailchimp. Ask them for co-marketing, e.g. listing you on their partner pages, blog post, social media campaign, etc Explore other products you can integrate with. Unfortunately, I cannot think how you could integrate with us.. mmh there is a long shot opportunity for discussion at a later stage.. Get yourself featured on blogs – they will at least generate twitter noise and if you are lucky some signups Get a press release out – publish on all those free sites, including…

Linkedin looks more and more like a stream of posts – clearly competing with Facebook, Twitter and G+. What would Linkedin looks like by …

Linkedin started with CVs and selling to Recruitment industry. Now focuses on Sales and Marketing in addition to above, and building streams similar to G+, Twitter and Facebook. At the end, all will look similar to Facebook and G+, all having videos, slides and any other content they can think of. What do you think Linkedin will look like by end of 2013? Anyone on edocr | edocr can easily post to the Big 3 through Buffer (Buffer your documents for increased productivity) and manually to G+ at present. I am hoping that Linkedin will not put any restrictions on…