As I just tweeted, working out the route to market is easy, working out the optimum pricing strategy is harder. As we move forward with LC&SFI (Lead Capture and Salesforce.com Integration) project, I am debating about which part of our value chain has the biggest pricing opportunity? Perhaps you could help me find the answer! Our value chain: Exposure through edocr.com – edocr Essential is currently priced at £250 per annum (experience shows this is considered too low) Lead Capture within edocr.com – launch planned for 1st April Download sales leads from edocr.com – launch planned for 1st April Make…
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