Day: May 11, 2006

So, you are a start-up bringing your first product to market and potentially every business on the planet is a target. How do you decide which companies to target initially? This is when customer profiling become important. Customer profiling focuses you to identify the type of company you believe you have a higher chance of converting to a revenue generating client. How do you go about accomplishing this given UK alone has more than 2.1 million registered companies? You need to apply number of criteria to reduce this number to about 50 companies to initially target. Once you got your…