Don’t waste time focusing on the wrong type of customers. Some customers will love your product. Some might hate it. And there will be plenty of others between love and hate. I’ve learned over the years that you cannot make every customer love your product. It’s better to let those who hate your product go and focus on those who love it.
I just heard from a past customer that for him, SkilledUp Life was a waste of time. He had particularly strong views that would not be tolerated in the modern workplace. On the opposite end, we have customers who cannot live without us as their whole team is powered by SkilledUp Life.
I deleted their company profile earlier and notified them. Hence the start of the dialogue in the first place.
My first thought was to reply to him justifying us and explaining where he went wrong. I had to fight hard against this intense desire to defend. You don’t want anyone to say, your baby is ugly, do you?
There are many reasons for failure. Among these are impatient customers who do not take the trouble to learn. SkilledUp Life volunteers are different and treating them like paid talent will not bear fruit.
There is no chance of changing his mind. If I attempted, it would be just a waste of my effort. It’s better to let him go and focus on converting those with Ideal Customer Persona (ICP) to customers.
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