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Day: April 7, 2025

Wasting time on wrong customers or sour grapes – you decide!

Don’t waste time focusing on the wrong type of customers. Some customers will love your product. Some might hate it. And there will be plenty of others between love and hate. I’ve learned over the years that you cannot make every customer love your product. It’s better to let those who hate your product go and focus on those who love it. I just heard from a past customer that for him, SkilledUp Life was a waste of time. He had particularly strong views that would not be tolerated in the modern workplace. On the opposite end, we have customers…

Pricing dilemma

We have so many tech startup customers who ought to be paying us the Advanced Plan pricing, yet continue to stay on the Starter Plan. I even heard from one customer that their revenues tripled recently. In one case, other than the founder, 100% of the team members are SkilledUp Lifers. Yet they will continue not to upgrade to reflect their growth. With immediate effect (after giving sufficient notice), we increased pricing. We have also introduced limits which we did not want to impose before. Sadly, as companies do not upgrade to suit their usage and revenue growth, we had…