branding
Idiot’s guide to setting up a business – Part 2: selecting a name
Selecting a business name is not as easy as you think. Brainstorm Within your team. Don’t forget to leverage your network. Read the story about how I crowdsourced UnifiedVU. You may also want to tap into some of the new services which help you generate alternative names, e.g. Naminum. Check availability of company on companies […]
Why am I rebranding Northern StartUp 2.0?
Northern StartUp 2.0 has come a long way since our humble start in November 2006. Whilst I enjoy running it, it has strained my resources heavily. Unless something is done, it’s sustainability is questionable in the medium to long run. So here are my reasons for repositioning: 1. It must generate income to compensate effort. […]
Rebranding – Budget vs no budget, freedom vs. constraints
It is no surprise to my regular readers that Northern StartUp 2.0 is currently going through a rebranding and repositioning exercise. Whilst there is a lot to talk about why this is taking place, I thought of highlighting few discussions I had on Twitter about rebranding and repositioning with an international software house which has […]