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Category: Setting up

Idiot’s Guide to setting up a business – Part 0 – The Planning Tools

There are a number of things you need to do when you are planning a new business venture. In the past I wrote about some of these, but didn’t quite capture the very early stages: Idiot’s Guide to setting up a business – Part 1: Registering your business Idiot’s guide to setting up a business – Part 2: selecting a name Idiot’s guide to setting up a business – Part 3: website and email Template for a simplified investor pitch deck 8 questions I must know the answers to Today, I am contemplating on starting another and wanted to capture…

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Template for a simplified investor pitch deck

I’ve been speaking to Paul Rawlings, a Manchester based tech entrepreneur and Techcelerate Member, quite a lot these days to simplify our story and thought of sharing what we came up with.   Cover slide – logo, who you are and what your business is in one short sentence. Background – in my case, ran few technology businesses, sold few and had a problem. MVP – Built the MVP and this is what it looks like. Solution – This is how it solves the problem, which is better than how it was solved by others before. Customer development – Found few…

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Startup Sales Advice from 3 Sales Champions

It’s not everyday that southern tech companies run sales oriented events in Manchester. I was glad that I signed up to attend NewVoiceMedia’s CloudFest event at Manchester City Football Club. I asked for one advice from each of the panel member. Fergus Gloster, Non Executive Director, NewVoiceMedia: Only hire sales staff after proving the value proposition and the sales process. Maria McMenamin, Sales Manager, Emerging & SMB UK, Salesforce: Tap into the Salesforce network by listing on the AppExchange.  Basil Choudhry, Head of Marketing, EPOS Now: It does not matter if all the questions are not answered. Get out there and…

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8 questions I must know the answers to

Here I am wondering on a Sunday afternoon after a bike ride with Paul whether I have compelling answers to following 8 questions: Is the product ready? What is the product? What benefits does the product bring? Is it compelling enough for customers to pay for? Having tried the product, will customers continue to pay? What else could they spend money on instead buying from us, i.e. what other choices the customers have (alternatives and competitors)? How do you convince customers that my product will solve their problem better than anyone else could? What if they do not know they have the problem we…

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Idiot’s guide to setting up a business – Part 3: website and email

Once you have the url secured, next step is to setup a simple website. Decide on the hosting provider. I highly recommend NetHosted, who provides awesome customer support. Transfer DNS to new hosting provider. If the hosting provider has one click setup of WordPress, go and set it up. There are many other solutions out there, but given the market dominance of WordPress, its really not worth thinking about others. Select a WordPress template and install it. I would suggest you go ahead with a free template to start with, as you are likely to change this after few months of running…

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Idiot’s guide to setting up a business – Part 2: selecting a name

Selecting a business name is not as easy as you think. Brainstorm Within your team. Don’t forget to leverage your network. Read the story about how I crowdsourced UnifiedVU. You may also want to tap into some of the new services which help you generate alternative names, e.g. Naminum. Check availability of company on companies house website. Grab the url. If you went for an exotic Top Level Domain (TLD), grab the .com if available. Don’t bother with all other domains, unless you want to burn your startup cash. Grab the Twitter handle. You cannot create a company page on LinkedIn…

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Idiot’s Guide to setting up a business – Part 1: Registering your business

I’ve decided to record setting up my 8th venture with the hope that it will be useful to those who might be considering setting up their own business. One of the key aspects of setting up a new business is registering your company. Here are the steps I followed: Choose a legal structure for your business, e.g. sole trader, limited company, partnership, etc. I chose “limited company”.  Go here for further reading. Decide where the registered address should be, e.g Manchester, London, etc. Do you value having a prominent location, even though you might not actually meet anyone there? Decide whether you are happy to…

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