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Day: August 31, 2006

The difference between markets and industries

John W Mullins argues through "The New Business Road Test" that Markets consists of customers having the willingness and ability to buy products and/or services to satisfy wants and needs. Industries consists of sellers that offer products and/or services that are similar and close substitutes for one another. So, which markets does ebdex serve? We are sector independent. So which industries do we fall into? Primarily document exchange and secondarily EIPP. Tags: ebdex, EIPP, John W. Collins,  Document Exchange

characteristics of our ideal customer

In B2B, any business should be about resolving pain(s) suffered by customers in your target market sector. So what are some of the characteristics of ebdex’s target market, in terms of larger customers? Profit margins are under threat due to globalisation and other socio-economical factors including threats from new market entrants. Cost conscious and profitability driven: Always looking for ways to reduce operating costs and outsource non-value adding processes and functions. Suffers from high transaction costs due to outdated labour intensive paper based processes with multiple organisational layers. High transaction volumes due to the sector they operate in and business…

My vision and why we need people who believe in this vision

My vision is to truly create a company that puts customer loyalty above everything else. We can only begin to talk about customer loyalty after we achieve customer satisfaction. Let’s get this straight: loyal customers are those who continue to use the services you offer at a price that allows you to cover your costs and make a decent profit (after all, business is about wealth creation for all those involved). You know a customer is loyal when s/he renew the product/service contract or subscribe to new relevant products/services you bring to the market. Customer loyalty in my opinion is…