August 31, 2006
The difference between markets and industries
John W Mullins argues through "The New Business Road Test" that Markets consists of customers having the willingness and ability to buy products and/or services to satisfy wants and needs. Industries consists of sellers that offer products and/or services that are similar and close substitutes for one another. So, which markets does ebdex serve? We […]
characteristics of our ideal customer
In B2B, any business should be about resolving pain(s) suffered by customers in your target market sector. So what are some of the characteristics of ebdex’s target market, in terms of larger customers? Profit margins are under threat due to globalisation and other socio-economical factors including threats from new market entrants. Cost conscious and profitability […]
My vision and why we need people who believe in this vision
My vision is to truly create a company that puts customer loyalty above everything else. We can only begin to talk about customer loyalty after we achieve customer satisfaction. Let’s get this straight: loyal customers are those who continue to use the services you offer at a price that allows you to cover your costs […]