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Don’t attempt to flog to laggards too early

The need to focus on early adopters – time to be clever.

I should know better. But we all make classic schoolboy errors from time to time.

Until now, I’ve worked on the principle that I could help any Tech Founder. But this is an illusion. You can only help people who are willing to accept that help and always looking for an edge to improve themselves and their businesses.

They are the “innovators” and “early adopters” in the “technology adoption curve”.

Technology Adoption

If your product is new, don’t think you could sell it to everyone who fits your customer persona, i.e. they have the problem that you are solving.

They won’t buy. Make a note in your CRM for approaching them in the future and move on. Only go back to them once you have overwhelming evidence to remove their fears and uncertainties.