Author: ManojRanaweera

Image source: Problogger.net This article is inspired by a private tweet I received just now, which simply said “Can’t see the value…” when I queried a prospective customer “What’s stopping you use edocr.com for your group and the subsidiaries?”. I am the first to acknowledge that not everyone will buy a product irrespective of how good it is. But I like a challenge. Let me know by the end of this short article, whether you agree or disagree with me. Value of Social Networking Do you see the value of Twitter, Facebook and Youtube? I assume you do. Each of…

Image source: biojobblog.com Below is a list of tips to improve your document being found through search engines, third party sites such as social networks and on edocr.com 1. Document Title: Ensure document title is more than two words, descriptive enough to justify content, and without hyphens or underscores (SEO) 2. Twitter: Set your twitter details for auto-tweeting (distribution) 3. Source URL: Edit document page to add your source URL (distribution) 4. Duplicates: Remove any duplicate documents to improve indexing by search engines (SEO) 5. Tags: Add all relevant keywords as tags to improve being found on edocr.com (distribution) 6.…

As I just tweeted, working out the route to market is easy, working out the optimum pricing strategy is harder. As we move forward with LC&SFI (Lead Capture and Salesforce.com Integration) project, I am debating about which part of our value chain has the biggest pricing opportunity? Perhaps you could help me find the answer! Our value chain: Exposure through edocr.com – edocr Essential is currently priced at £250 per annum (experience shows this is considered too low) Lead Capture within edocr.com – launch planned for 1st April Download sales leads from edocr.com – launch planned for 1st April Make…

Few weeks ago, I wrote about possible ways to integrate with Salesforce.com. The options explored included: Traditional web-to-lead forms API, especially as edocr.com is based on OAuth and salesforce.com now has OAuth capability App Exchange Since then, after much dialogue with salesforce.com employees, customers and partners, we have come to the conclusion, that App Exchange is the way forward for edocr.com. Having prepared edocr.com for lead capture over the last three months, we are now ready to start the integration work. Whilst the development team is busy with integration, I would like to share my thoughts on how we would…

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