The need to focus on early adopters – time to be clever. I should know better. But we all make classic schoolboy errors from time to time. Until now, I’ve worked on the principle that I could help any Tech Founder. But this is an illusion. You can only help people who are willing to accept that help and always looking for an edge to improve themselves and their businesses. They are the “innovators” and “early adopters” in the “technology adoption curve”. If your product is new, don’t think you could sell it to everyone who fits your customer persona,…
The man who built Manchester's Tech Startup Ecosystem


